Build your team, product, and business with us. We are former operators with decades of experience scaling teams and businesses.

About Raya Advisory
Raya is an advisory and executive recruiting boutique firm based in Silicon Valley, partnering with high-growth companies on strategic and senior leadership hires in Product, Engineering, Design, and Marketing. We are industry-agnostic, with deep experience across AI, Enterprise SaaS, Health Tech, FinTech, and Consumer. Our clients range from Series A companies backed by top-tier VCs to Fortune 500 and public companies.


































Our Team Collectively...
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2,000

About Our Founder
Raya Advisory was founded by Yasi Baiani, a seasoned product executive and operator who previously held senior leadership roles at Fitbit, Teladoc, and Cleo. Throughout her career, Yasi has helped unlock multi-billion-dollar growth opportunities and built and scaled high-performing teams at some of the most influential technology companies -- as both an operator and advisor. Yasi is known for her operator-led approach, trusted relationships across the tech ecosystem, and ability to connect exceptional leaders with high-impact opportunities. She is a recognized industry thought leader and a LinkedIn Top Voice with over 480,000 followers.
Testimonials
Community & Partnerships
Raya Advisory is trusted by executives, founders, private equities, and venture capitals based on the outcomes our team has driven over decades. Our track record and reputation are paramount, and as such, we prioritize mutual and long-term success for our clients.


Executive & Leadership Hiring
Our operator-led, deeply technical recruiting team with backgrounds in Meta, LinkedIn, Amazon, Microsoft, and Korn Ferry is specialized in executive and leadership hiring in Product, Engineering, Design, and Marketing.
Product & AI Strategy Consulting
We offer product, AI, and business strategy consulting services to unlock multi-billion dollar opportunities for your company and enable you to utilize the latest innovations and technologies that are right for your company. We support our clients with build, buy, or partner evaluation.

Design & UX Research
We have a team of experts with decades of experience in human-centered design, user research, and behavioral science to support your team for customer discovery, user research, and design.


Brand Marketing
With our team of brand experts and designers, you can define your company's brand identity, re-design your website, and create sales assets to let your brand have the impact you desire on your customers and business.









