Build your team, product, and business with us. We are former operators with decades of experience scaling teams and businesses.

Raya Advisory, Lilly and Yasi sharing the stage side by side on presentation

About Raya Advisory

Raya is an advisory and executive recruiting boutique firm based in Silicon Valley, partnering with high-growth companies on strategic and senior leadership hires in Product, Engineering, Design, and Marketing. We are industry-agnostic, with deep experience across AI, Enterprise SaaS, Health Tech, FinTech, and Consumer. Our clients range from Series A companies backed by top-tier VCs to Fortune 500 and public companies.

Our Team Collectively...

$270B+
Unlocked in market opportunity
60+
Companies advised
85%
Clients return for more hiring support
Scaled company
from
400 to
2,000
employees
10,000+
Candidates interviewed
1,000+
People hired
Yasi Baiani headshot image

About Our Founder

Raya Advisory was founded by Yasi Baiani, a seasoned product executive and operator who previously held senior leadership roles at Fitbit, Teladoc, and Cleo. Throughout her career, Yasi has helped unlock multi-billion-dollar growth opportunities and built and scaled high-performing teams at some of the most influential technology companies -- as both an operator and advisor. Yasi is known for her operator-led approach, trusted relationships across the tech ecosystem, and ability to connect exceptional leaders with high-impact opportunities. She is a recognized industry thought leader and a LinkedIn Top Voice with over 480,000 followers.

Testimonials

Working with Raya Advisory has been fantastic -- Yasi used her deep product expertise to internalize what we were looking for and helped find amazing candidates that we wouldn't have been able to connect with otherwise. She was proactive throughout the process and was instrumental in helping us close an amazing candidate. I highly recommend working with Yasi and Raya Advisory for your technical leadership hiring needs

Chief Product Officer

 Sachit Kamat

Sachit Kamat

What stood out most in working with Raya team was how on-target the candidates were. That level of precision was rare and made a real difference. The majority of people they sent us were fit for our role, which saved us time and helped us quickly align on our hiring expectations and overall strategy for solving the pain point we were tackling. Beyond that, the process itself was very organized — Raya Team kept us accountable, pushed us to move with urgency, and went in for the kill when it came to driving results. It was a refreshing mix of structure, clarity, and assertiveness that made the whole experience both efficient and effective. Our first hire with Raya was a success, and it quickly led us to ask them to support more of our hiring needs.

CPO & Co-Founder

Alice Deng

For our very important Head of Product search, I chose Raya Advisory not just for the recruiting capabilities but for Yasi's subject matter expertise as veteran product leader. The team filled our candidate pipeline with dozens of strong candidates, managed my time well after screening for the very best, and ensured we made an excellent hire quickly so we can meet business goals. A great experience, recommend Raya very strongly!

CEO & Co-Founder

Christina LaMontagne

Yasi is a remarkable, dynamic, and highly effective leader for any organization looking to drive results. Her combination of deep curiosity, pattern recognition, and incomparable drive to get-things-done are very unique and make her an ideal partner for ambitious teams.

CEO of Cleo

Sarahjane (SJ) Sacchetti

Sarahjane (SJ) Sacchetti

Andrew has a wealth of experience in all parts of the recruiting process. His partnership was key to hiring top technical talent for my team.

Software Engineering Manager at LinkedIn

Austin Lu

Austin Lu

Andrew consistently impressed with his ability to source and deliver valuable talent for our team. His closing ability and timelines were instrumental in filling critical roles which ensured our team's ability to deliver on technical goals.

Sr. Engineering Manager at LinkedIn

Brijesh Shetty

Brijesh Shetty

Yasi is a pro-founder advisor who's comfortable and willing to support founders in whatever area they need the support.

Co-Founder & COO at OnRamp

Ross Lerner

Ross Lerner

Yasi is a trusted advisor who always puts what’s best for the company first. She has always been a call away to discuss anything related to hiring and product.

CEO & Founder at knownwell

Brooke Boyarsky

Brooke Boyarsky

Yasi is a product expert that we engaged with in multiple stages of our company, Enara. We initially engaged her in the zero-to-one phase of our company to advise us on the product direction. Later on, we brought her as an advisor to our product team to improve our R&D processes. Yasi is a trusted source we can go to for anything product, marketing, and fundraising.

CEO & Co-Founder at Enara

Rami Bailony

Rami Bailony

We engaged Yasi to help us with our product direction. Yasi is a strategic thinker that understands the technology as well as the users. Her knowledge of applications and feedback greatly helped implement our redesign as well as our strategic direction in multiple phases of our business. We love working with her and will continue to request her valuable insight in our technology.

CEO & Founder at Derm to Door

Lily Talakoub

Lily Talakoub

Yasi’s involvement with our company has been transformational. The strategic thinking, operational discipline, and caliber of talents she brought to our company significantly impacted what we have achieved in 2023. We call this the “Yasi Factor” on our team!

CEO & Founder at Trayt

Malekeh Amini

Malekeh Amini

Community & Partnerships

Raya Advisory is trusted by executives, founders, private equities, and venture capitals based on the outcomes our team has driven over decades. Our track record and reputation are paramount, and as such, we prioritize mutual and long-term success for our clients.

Yasi and executive women posing for a photo.
A woman in front of two candidates for interview. The woman holds a folder with perhaps resume. All characters are in formal business attire and smiling.

Executive & Leadership Hiring

Our operator-led, deeply technical recruiting team with backgrounds in Meta, LinkedIn, Amazon, Microsoft, and Korn Ferry is specialized in executive and leadership hiring in Product, Engineering, Design, and Marketing.

Product & AI Strategy Consulting

We offer product, AI, and business strategy consulting services to unlock multi-billion dollar opportunities for your company and enable you to utilize the latest innovations and technologies that are right for your company. We support our clients with build, buy, or partner evaluation.

Three people sitting with a laptop working together.

Design & UX Research

We have a team of experts with decades of experience in human-centered design, user research, and behavioral science to support your team for customer discovery, user research, and design.

A person's hands on keyboard picking color with pen on color pallet.

Brand Marketing

With our team of brand experts and designers, you can define your company's brand identity, re-design your website, and create sales assets to let your brand have the impact you desire on your customers and business.