Build and scale your team with us. We are former operators with decades of experience scaling teams and businesses.

Raya Advisory, Lilly and Yasi sharing the stage side by side on presentation

About Raya Advisory

Raya is an executive & leadership search boutique based in Silicon Valley, partnering with high-growth AI and technology companies on critical leadership hires and team buildouts in Product, Engineering, AI, and GTM. Our clients span AI, enterprise software, health tech, and fintech, from Series A companies backed by top-tier VCs to Fortune 500 and public companies.

Our Track Record...

90%
Of clients return for additional hiring support
Searches completed in as little as
4 weeks
80+
Companies supported
4 hires
Per client, on average
Yasi Baiani headshot image

About Our Founder

Raya Advisory was founded by Yasi Baiani, a seasoned product executive and operator who previously held senior leadership roles at Fitbit, Teladoc, and Cleo. Throughout her career, Yasi has helped unlock multi-billion-dollar growth opportunities and built and scaled high-performing teams at some of the most influential technology companies, as both an operator and advisor. Yasi is known for her operator-led approach, trusted relationships across the tech ecosystem, and ability to connect exceptional leaders with high-impact opportunities. She is a recognized industry thought leader and a LinkedIn Top Voice with over 480,000 followers.

Testimonials

Working with Raya Advisory has been fantastic -- Yasi used her deep product expertise to internalize what we were looking for and helped find amazing candidates that we wouldn't have been able to connect with otherwise. She was proactive throughout the process and was instrumental in helping us close an amazing candidate. I highly recommend working with Yasi and Raya Advisory for your technical leadership hiring needs.

Chief Product Officer

 Sachit Kamat

Sachit Kamat

Raya Advisory is the rare recruiting partner who operates at the level of a top-tier executive search firm. Yasi and her team are strategic, incredibly responsive, and brings real thought partnership to every conversation. If you’re looking for someone who can think from first principles, not just recite tired dogma, work with Raya.

CEO & Co-Founder

Sam Ross

Raya Advisory was instrumental in helping us find our VP of Product. What stood out most was their ability to find true product builders, not just product managers, but leaders who know how to ship and scale in high-growth environments. The Raya team took the time to deeply understand what we needed and consistently brought us candidates we wouldn't have found on our own. For any company looking to make a critical technical leadership hire, I'd recommend Raya without hesitation.

CEO & Co-Founder

David West

For our very important Head of Product search, I chose Raya Advisory not just for the recruiting capabilities but for Yasi's subject matter expertise as veteran product leader. The team filled our candidate pipeline with dozens of strong candidates, managed my time well after screening for the very best, and ensured we made an excellent hire quickly so we can meet business goals. A great experience, recommend Raya very strongly!

CEO & Co-Founder

Christina LaMontagne

Recruiting healthtech talent requires a deep understanding across many dimensions. Entrusting an outside team with such an important part of our growth is a big ask. Raya embedded seamlessly with us from day one, and not only sourced excellent candidates, but also served as a grounded advisor in a fast moving talent market. They helped us bring on incredible people who have exceeded our high bar for impact and expertise.

Chief Product Officer, Third Way Health

Royce Cheng

What stood out most in working with Raya team was how on-target the candidates were. That level of precision was rare and made a real difference. The majority of people they sent us were fit for our role, which saved us time and helped us quickly align on our hiring expectations and overall strategy for solving the pain point we were tackling. Beyond that, the process itself was very organized — Raya Team kept us accountable, pushed us to move with urgency, and went in for the kill when it came to driving results. It was a refreshing mix of structure, clarity, and assertiveness that made the whole experience both efficient and effective. Our first hire with Raya was a success, and it quickly led us to ask them to support more of our hiring needs.

CPO & Co-Founder

Alice Deng

Yasi’s involvement with our company has been transformational. The strategic thinking, operational discipline, and caliber of talents she brought to our company significantly impacted what we have achieved in 2023. We call this the “Yasi Factor” on our team!

CEO & Founder at Trayt

Malekeh Amini

Malekeh Amini

Yasi is a trusted advisor who always puts what’s best for the company first. She has always been a call away to discuss anything related to hiring and product.

CEO & Founder

Brooke Boyarsky

Brooke Boyarsky

Community & Partnerships

Beyond search, we invest in the tech community. We host and speak at events on leadership, AI, and building great teams, and partner with founders, executives, and venture capital and private equity firms. These relationships give our clients access to exceptional leaders they won’t find anywhere else.

Yasi and executive women posing for a photo.
A woman in front of two candidates for interview. The woman holds a folder with perhaps resume. All characters are in formal business attire and smiling.

Executive & Leadership Hiring

Our operator-led, deeply technical recruiting team with backgrounds at Meta, LinkedIn, Amazon, Microsoft, and Korn Ferry specializes in executive and leadership hiring in Product, Engineering, AI, and GTM.

Design & UX Research

We have a team of experts with decades of experience in human-centered design, user research, and behavioral science to support your team for customer discovery, user research, and design.

A person's hands on keyboard picking color with pen on color pallet.

Brand Marketing

With our team of brand experts and designers, you can define your company's brand identity, re-design your website, and create sales assets to let your brand have the impact you desire on your customers and business.