Build and scale your team with us. We are former operators with decades of experience scaling teams and businesses.

About Raya Advisory
Raya is an executive & leadership search boutique based in Silicon Valley, partnering with high-growth AI and technology companies on critical leadership hires and team buildouts in Product, Engineering, AI, and GTM. Our clients span AI, enterprise software, health tech, and fintech, from Series A companies backed by top-tier VCs to Fortune 500 and public companies.






























Our Track Record...

About Our Founder
Raya Advisory was founded by Yasi Baiani, a seasoned product executive and operator who previously held senior leadership roles at Fitbit, Teladoc, and Cleo. Throughout her career, Yasi has helped unlock multi-billion-dollar growth opportunities and built and scaled high-performing teams at some of the most influential technology companies, as both an operator and advisor. Yasi is known for her operator-led approach, trusted relationships across the tech ecosystem, and ability to connect exceptional leaders with high-impact opportunities. She is a recognized industry thought leader and a LinkedIn Top Voice with over 480,000 followers.
Testimonials
Community & Partnerships
Beyond search, we invest in the tech community. We host and speak at events on leadership, AI, and building great teams, and partner with founders, executives, and venture capital and private equity firms. These relationships give our clients access to exceptional leaders they won’t find anywhere else.


Executive & Leadership Hiring
Our operator-led, deeply technical recruiting team with backgrounds at Meta, LinkedIn, Amazon, Microsoft, and Korn Ferry specializes in executive and leadership hiring in Product, Engineering, AI, and GTM.
Design & UX Research
We have a team of experts with decades of experience in human-centered design, user research, and behavioral science to support your team for customer discovery, user research, and design.


Brand Marketing
With our team of brand experts and designers, you can define your company's brand identity, re-design your website, and create sales assets to let your brand have the impact you desire on your customers and business.


