Yasi Baiani

Yasi is Founder & CEO of Raya Advisory. She’s recognized as a thought leader in product and strategy -- LinkedIn Top Voice with over 480K followers.  

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As employee number 400 at Fitbit, Yasi helped grow the company to 2,000+ employees and from $745M to $2.2B in revenue. As the Head of Product, Software Experiences at Fitbit, she strategized and built the next generation of health and wellness offerings such as Sleep (the most-engaged part of the Fitbit mobile app) as well as Female Health (gained 2.4M users within the first month of launch). 

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As SVP of Product & Marketing at Cleo, where she initially started as a Strategy Consultant, her strategic guidance led to the launch of two new product lines (Teens and Eldercare), unlocked $270+B market opportunity. Within 12 months, more than 50% of existing clients which included companies such as Salesforce, Pepsi, Redbull, and Uber expanded into at least one of those new product lines. 

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Yasi was a Lecturer at the Haas School of Business, UC Berkeley, where she taught the Product Management course she designed to MBA students.

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She received her MBA from Harvard Business School and her BS in Business Administration from the Haas School of Business, UC Berkeley.